The Zone of Self-Interest. The path to performance improvement lies in understanding what motivates your people.

"If Only I Could Get People to Do What I Want Them to Do." How often have you thought that ... or said that? And how often has the answer eluded you? You have a sound business plan. Clear objectives. Logical strategy. Intelligent tactics. And for your plan to succeed, all you need is for your employees to follow your direction. Sounds simple, doesn’t it? But the fact of the matter is that only the top 20 percent will do the things you ask. So how do you improve employee performance and get the rest of group to see the light?

The answer lies in these three words ... Zone of Self-Interest. People will do the things you want if they perceive it to be clearly in their own best self-interest. And when that perception exists, you’ll be well on your way to exceeding your business goals. The approach is simple, and it’s proven to work. Identify a simple activity that you know to be key to your success. Then reward it every single time it occurs. Every single time. Consistent motivation, high perceived value rewards and recognition of a job well done ... these are the keys to the Zone of Self-Interest and to employee performance improvement.

We help our customers identify that critical action, assign a value to it and develop a creative, exciting rewards program that will satisfy a wide range of self-interest zones. With imagination and a well-honed understanding of what motivates people to do more and be more, we deliver employee performance improvement programs that drive results and a sense of accomplishment—both for our clients and for their people.

Read our full article to learn more about how to influence and reinforce behavior through performance improvement strategies.