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We were one of a small handful of companies that formed the Forum for People Performance Management
and Measurement at Northwestern University, and we continue to function as a Founding Trustee. The
Forum conducts research into people performance issues and has already produced several valuable
studies connecting internal and external marketing with employee satisfaction and fiscal outcomes.
We helped form The Performance Improvement Council within the Incentive Marketing Association (IMA)
and have taken an active role (president for three years) in producing a series of white papers on
topical issues in motivation. We are also members of the Online Incentive Council of the IMA, dedicated
to the advancement of the use of online performance improvement technology.
We helped to create and manage The Society of Incentive & Travel Executives over 30 years ago
and served as advisors to the Incentive Travel & Meeting Executives Show for over ten years.

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