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Incentive Planning Takes “Two Brains”
Why the most successful incentive marketing professionals are the ones who can be creators and dreamers, and practical schemers – all at the same time.

Influencing and Reinforcing The Behavior You Want in Employees and Customers
How tapping the “Zone of Self-Interest” enable businesses to maximum their employees potential, and customer sales…

Knowledge, Power, and Time
Why it’s so important for smart buyers of incentive marketing programs to use established, professional incentive marketing houses to help plan, create, and deliver their programs.

Please Skip the Carrots
The carrot has become the ubiquitous symbol of the incentive industry. How did we ever let this happen? The carrot-and-stick idiom puts a farmer on the back of a donkey, with the carrot intended to be the incentive for the donkey to walk. If it doesn’t do the job, the stick works as the other end. To make anything in this scene analogous to the performance improvement profession is to insult the practitioners and participants alike.

Thank God for the Recession
How tough times in any time can bring out the best in marketers who rise to the challenge.

The 'C' View of Incentive Program ROI
You know the six basic steps of program construction: Define objective(s) quantitatively; convert to rules...

The Price of Ordinary
Why doing the spectacular with travel incentive programs is the only way to success for today’s smart incentive travel professionals.