We understand the uniquely competitive spirit of the salesperson. We know the fire that fuels the perennial top achievers, and we know how to ignite it. But we also know that just below your top tier lies a reservoir of talent that just needs one more stroke of motivation or education to get them where they want to be and where you need them to be.

About a third of your sales team can give you more, much more. And for more than 30 years, it has been our joyful task to help our clients implement sales team motivation programs focused on moving their targeted third to do just that.

The Platinum Rule®, which is at the heart of our approach, says that to be truly effective you must "do unto others as they would have you do unto them." In short, don’t assume that what moves you moves them. We help our clients understand what motivates their sales team, and then act in direct response with a comprehensive and creative program. By tapping into their Zone of Self Interest, you can do more than just satisfy the sales team – you can inspire them to exceed themselves.

We create sales team motivation programs that align with our clients’ marketing and sales strategies to achieve both short-term goals and long-term objectives. Programs that melt the formal barriers between management and the field force, that spotlight individuals and teams, that offer up much needed applause, and that provide maximum motivation power during the qualifying period and maximum allegiance long after the fact.

Learn how our "Two Brain" approach to travel incentive planning allows us to generate unique programs for our clients.